Approach
Four stages. Each one ends with something in your hands.
No retainer without a dated scope. No stage without a written deliverable. This is how every engagement runs, whichever service you start with.
The stages
Listen, plan, make, grow
01
Week 1 to 2
Stage 01 of 04
Listen
Goals, markets, budget, what has been tried and what the sales team actually needs.
- Stakeholder interviews
- Account and data access review
- Market and competitor scan
You receive: a written brief you sign off
02
Week 3
Stage 02 of 04
Plan
Strategy, channel mix, creative direction and budget allocation, agreed before production begins.
- Channel and audience planning
- Creative direction and messaging
- Budget split and KPIs per channel
You receive: a costed plan with KPIs per channel
03
Month 1
Stage 03 of 04
Make
Creative, content and campaign build, with everything documented inside your accounts.
- Campaign creative and content
- Landing pages and campaign setup
- Tracking and launch checks
You receive: live campaigns and documented setup
04
Monthly
Stage 04 of 04
Grow
Launch, measure, review and adjust. One report connects every channel to the agreed plan.
- Monthly performance review
- Creative and conversion testing
- Three recommended next changes
You receive: one monthly report, three proposed changes
In pictures
What each stage looks like
01
Week 1 to 2
Listen
a written brief you sign off
02
Week 3
Plan
a costed plan with KPIs per channel
03
Month 1
Make
live campaigns and documented setup
04
Monthly
Grow
one monthly report, three proposed changes
Working with us
Three things that never change
A
Communication
A named lead, a shared channel from day one, a short weekly note.
B
Reporting
One monthly report covering every channel, with the three changes we propose next.
C
Ownership
Ad accounts, analytics, domains and files stay in your name. Always.
4 to 10 weeks
Project
Defined scope, one deliverable.
3 months
Campaign
Launch, measure, optimise.
Rolling monthly
Retainer
Your marketing department.
Start a project
Start at stage one.
Two weeks of listening, then a written brief you sign off. Nothing goes live before that.